Every Lead.
Right Buyer.
Zero Delay.
Your suppliers generate leads. Your buyers need them fast. Stop copy-pasting out of your inbox and tracking it in a spreadsheet.
No credit card required · Set up in under 5 minutes
- M. OkaforApex Roofingvia Northgate MediaApex RoofingRouted
- J. VasquezBluepoint HVACvia Northgate MediaBluepoint HVACRouted
- S. WhitfieldNot routedvia Carver LeadsNot routedDuplicate
- A. LindqvistApex Roofingvia Carver LeadsApex RoofingRouted
- D. FontaineQueuing…via Harbor DigitalQueuing…At capacity
- Uptime
- 99.9%Uptime
- To route a lead
- <1sTo route a lead
- Validation accuracy
- 97%Validation accuracy
How a forwarded email becomes a routed lead
A supplier forwards an enquiry. The system reads it, validates the contact details, checks it against every lead you already have, and hands it to the buyer your rules pick. All of that happens before anyone has opened the inbox.
Hi, got another one for you. Marcus Okafor, 407-555-0148, m.okafor@example.com. Wants a full roof replacement, property is in 32801. Best to call after 5pm.
- Name
- Marcus Okafor
- Phone
- +1 407 555 0148 valid
- m.okafor@… valid
- Service
- Roof replacement
- Zip
- 32801
- AssignedApex Roofingpriority 1 · 12/20 today
- SkippedBluepoint HVACpriority 2 · not a match
- StandbyCardinal Exteriorspriority 3 · standby
A Tuesday morning, by hand
- 9:00A supplier emails you five new leads
- 9:15You copy the names into a spreadsheet
- 9:30You check who has capacity, forward three
- 9:45A buyer replies “already got this one”
- 10:00Another supplier's 8am batch is still unread
Two hours later, one duplicate has been paid for and five leads are still waiting.
The same morning, routed
- 9:00The supplier emails your campaign address
- 9:00Data extracted, phone and email validated
- 9:00The duplicate is caught and flagged
- 9:01Four valid leads routed by capacity
- 9:01Buyers notified; you watch it on the dashboard
Done in about ninety seconds, with every step recorded.
Three ways to decide who gets the lead
Set it per campaign and change it whenever you like. The engine handles capacity, pauses and overflow underneath whichever one you pick.
Round Robin
Each buyer takes the next lead in turn, so every buyer gets an equal share.
Lead 4 goes back to the first buyer.
Waterfall
Leads go to your top buyer first. At capacity, the next one gets it.
Your best buyer gets first refusal, every time.
Weighted
More capacity means more leads. The split scales with team size.
Set the capacity; the split follows it automatically.
Purpose-built for distribution
Leads Distribution does one job: it gets each lead from the person who found it to the person who will work it.
Email-to-lead pipeline
Suppliers forward to a campaign address. The extractor reads the message, pulls name, phone, email and intent, and files the lead.
No form for your suppliers to learn.
Validation before delivery
Phone and email format, and a duplicate check across campaigns and time windows.
A buyer never pays for the same lead twice.
Per-campaign controls
Budgets, daily and monthly quotas, capacity ceilings, pause windows and tag preferences.
You decide who gets what, and when.
A live view of the whole pipeline
Who submitted, who received, what was rejected and why, with the decision log behind every routing call.
Every lead has a full audit trail.
And the things you only notice when they fail
- Atomic transactions: a lead is either routed or rolled back, never left half-done
- Real-time capacity tracking, so a buyer is never overloaded
- Duplicate detection across campaigns and time periods
- Full audit trail of who submitted, who received, and when
- Role-based access, so admins, suppliers and buyers each see only their own data
Plans priced by monthly lead volume
Every plan starts with a 14-day free trial. You don't need a card to start, and there is no setup fee.
- 200 leads per month
- 3 campaigns
- 10 buyers
- 5 suppliers
- 3 team members
- AI lead extraction
- Email notifications
Over limit? No problem: $0.50/lead over 200
- 1,000 leads per month
- 15 campaigns
- 50 buyers
- 20 suppliers
- 10 team members
- AI lead extraction
- Priority support
Over limit? No problem: $0.30/lead over 1,000
- 5,000 leads per month
- Unlimited campaigns
- Unlimited buyers
- Unlimited suppliers
- Unlimited team members
- AI lead extraction
- Dedicated support
Over limit? No problem: $0.15/lead over 5,000
- Unlimited leads
- Unlimited campaigns
- Unlimited buyers
- Unlimited suppliers
- Unlimited team members
- AI lead extraction
- White-label dashboard
- API access & webhooks
- Dedicated account manager
- Custom integrations
Frequently asked questions
What is lead distribution software?
Lead distribution software automatically routes incoming sales leads from the people who generate them (suppliers) to the people who convert them (buyers). Instead of forwarding emails by hand or pasting contacts into spreadsheets, the software reads inbound leads, validates phone numbers and emails, checks for duplicates, and sends each lead to the right buyer using rules you control.
How much does Leads Distribution cost?
Leads Distribution offers 4 plans: Growth ($149/mo for 200 leads), Business ($349/mo for 1,000 leads), Scale ($799/mo for 5,000 leads), and Enterprise ($1,499/mo for unlimited). Annual billing saves 17%. All plans include a 14-day free trial, no credit card required.
How does email-to-lead extraction work?
Suppliers forward emails to a unique campaign address. AI reads the email, extracts contact information (name, phone, email), validates the data, checks for duplicates, and creates a lead automatically, with no manual data entry.
What distribution strategies are available?
Three strategies: Round Robin (each buyer gets the next lead in turn), Waterfall (leads go to top-priority buyers first), and Weighted (buyers with more capacity receive proportionally more leads). You can change strategies per campaign at any time.
How does Leads Distribution compare to boberdoo?
Leads Distribution starts at $149/mo vs boberdoo's $1,075/mo. Both offer round-robin, waterfall, and weighted distribution. Leads Distribution adds AI email-to-lead extraction, self-serve onboarding with no setup fees, and a modern UI. boberdoo offers ping/post and call tracking that Leads Distribution does not.
Do I need developers to set it up?
No. Setup is self-serve and takes under 5 minutes. Create a campaign, invite buyers and suppliers by email, and pick a distribution strategy. Suppliers forward emails to a campaign address and leads flow automatically. No API integration, webhooks, or developer work required to get started.
Is there a free trial?
Yes. Every plan includes a 14-day free trial with no credit card required. You get full access to all features during the trial. Upgrade anytime; your data and campaigns carry over.
New to this? The glossary explains lead distribution software end to end, and the documentation covers setup.
Get in touch
Ask us about pricing, setup, or a larger rollout. Send a message and we will reply by email, or call us during business hours.
Hours
Monday to Friday, 9 AM to 6 PM (Eastern)Address
1425 Rte Transcanadienne, Unit 230
Dorval, Quebec H9P 2W9
Canada
Leads Distribution is operated by Optimum Payment.