What’s the Difference Between an Affiliate Program and a Referral Program?

Affiliate programs and referral programs are powerful customer acquisition strategies that tap into your business’ word-of-mouth growth potential. And although affiliate and referral marketing share the same goal of getting referrals through incentives, they target different audiences with different types of rewards. Here’s a quick breakdown of the differences: REFERRAL PROGRAMS AFFILIATE PROGRAMS Rewards Non-cash[…]