This article is originally posted on Galactic Fed. The ultimate goal of any business is to gain customers. These customers are what build brands, share your product, and of course, make money. But how do you gain or appeal to customers if you don’t know what they like, where they are, or how they live?[…]

Affiliate programs and referral programs are powerful customer acquisition strategies that tap into your business’ word-of-mouth growth potential. And although affiliate and referral marketing share the same goal of getting referrals through incentives, they target different audiences with different types of rewards. Here’s a quick breakdown of the differences: REFERRAL PROGRAMS AFFILIATE PROGRAMS Rewards Non-cash[…]